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# About Authentic

Commercial insurance is a necessity for every business, whether they have one employee or ten thousand. Historically, the process for acquiring this insurance has largely benefitted one side, the insurers and been handled by local agents. 

Insurance shouldn't be laborious, it shouldn't be confusing, and it shouldn't be too expensive! We are working every day to deliver a product that makes it easy for businesses to buy their insurance online and through companies that they already know, trust, and do business with. 

In this regard, the future is already here: Authentic provides the infrastructure for franchisors, software companies, and associations to roll out their own insurance offering – also known as a “captive”—to their existing customers. 

It’s the first win-win insurance model for both small businesses, and the companies serving them today. Small businesses get better options at a better rate, while our partners can easily add new product lines and revenue streams with Authentic’s infrastructure. 

### How your business will benefit:

* **New revenue stream:** own your insurance program and earn profits that are otherwise non-existent.
* **Greater customer offering:** add another service to your platform ecosystem and lock in customer loyalty.

### Your customers are better off:

* **Easy to purchase & manage:** purchasing insurance is as easy as a few clicks. We've transformed the customer experience from a maze of questions to a simple 5-minute application.
* **Hyper tailored:** robust coverage and low pricing that meets the needs of your small business customers.

## It's a win-win.

* **Zero cost integration: s**tart offering insurance with a minimal uplift, lightweight engineering integration.
* **Aligned towards profitability:** your ecosystem allows us to write better insurance. As a result, we improve our underwriting and you earn more revenue.

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