# Direct to Lead Form (/apply)

This view sends a user through our standard funnel, which will be vastly affected by the amount of data that you pass (which we will then prefill in their application). 

With every field that you prefill, we are then able to decrease the number of questions we ask them, and thus the time it takes to get a quote. A prefilled application is a massive game-changer, as it it only increases the number of quotes we are able to get in front of a customer (and thus the number of policies we can sell). [More on this here](/authentic-docs/embedding-insurance/data-share/data-sharing-via-widget.md).

<figure><img src="/files/qNZkjRB2yYqN0YtPd863" alt=""><figcaption></figcaption></figure>


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