Authentic
AuthenticContact
  • Authentic 101
    • About Authentic
    • Company Background
    • Customer Reviews
    • How Authentic Works
      • Captive Insurance
      • Business Owner's Policy
      • Coverage Options
      • Our Partner Appetite
        • Exclusions
        • Endorsements
  • Embedding Insurance
    • Integration Overview
    • Add Insurance to Your Platform
      • Embed our widget
        • Accessing Event Data through Webhooks
      • Different endpoints & functionality within our widget
        • Instant Estimate (/estimate)
        • Welcome Page (/welcome)
        • Direct to Lead Form (/apply)
        • Policy Hub (/policy)
    • Data Share
      • Data Sharing via Widget
      • Data Sharing via URL
      • Commonly Prefilled Questions
      • SMB Class Codes
      • Data Capture (Easy Webhook Set Up)
      • Sample Webhook Events
    • Authentic User Verification Offering(s)
    • Custom Insurance Domain
    • Tracking Marketing (UTM Params)
  • Go To Market
    • Go To Market for SaaS Partners
      • Create Access Points
      • Buying Triggers
      • Prequote Marketing Emails
        • Authentic-Led Prequote Campaigns
        • Tenant-Led Prequote Campaigns
        • URL Prefill Instructions
    • Brand Assets + Marketing Templates
    • Generating Estimate Links
  • More Reading
    • Learn More about Authentic!
    • Why Authentic?
  • Support
    • FAQs
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  1. Go To Market

Go To Market for SaaS Partners

Our partner GTM playbook for launching an Authentic program on your software platform

PreviousTracking Marketing (UTM Params)NextCreate Access Points

Last updated 6 months ago

First of all, we have strong conviction that a thriving insurance partnership is built upon a strong, in-product offering. You can learn more about our widget, and how easy it is to embed different functionality from our app in our .

While email & SMS marketing is a strong component of our GTM, our strongest results come from strategic placements of our product. This section however will talk about how we manage the operation holistically, curating an end-to-end funnel for selling your program.

Authentic Widget section