# Go To Market for SaaS Partners

First of all, we have strong conviction that a thriving insurance partnership is built upon a strong, in-product offering. You can learn more about our widget, and how easy it is to embed different functionality from our app in our [Authentic Widget section](https://authentic.gitbook.io/authentic-docs/embedding-insurance/add-insurance-to-your-platform). 

While email & SMS marketing is a strong component of our GTM, our strongest results come from strategic placements of our product. This section however will talk about how we manage the operation holistically, curating an end-to-end funnel for selling your program.