Authentic
AuthenticContact
  • Authentic 101
    • About Authentic
    • Company Background
    • Customer Reviews
    • How Authentic Works
      • Captive Insurance
      • Business Owner's Policy
      • Coverage Options
      • Our Partner Appetite
        • Exclusions
        • Endorsements
  • Embedding Insurance
    • Integration Overview
    • Add Insurance to Your Platform
      • Embed our widget
        • Accessing Event Data through Webhooks
      • Different endpoints & functionality within our widget
        • Instant Estimate (/estimate)
        • Welcome Page (/welcome)
        • Direct to Lead Form (/apply)
        • Policy Hub (/policy)
    • Data Share
      • Data Sharing via Widget
      • Data Sharing via URL
      • Commonly Prefilled Questions
      • SMB Class Codes
      • Data Capture (Easy Webhook Set Up)
      • Sample Webhook Events
    • Authentic User Verification Offering(s)
    • Custom Insurance Domain
    • Tracking Marketing (UTM Params)
  • Go To Market
    • Go To Market for SaaS Partners
      • Create Access Points
      • Buying Triggers
      • Prequote Marketing Emails
        • Authentic-Led Prequote Campaigns
        • Tenant-Led Prequote Campaigns
        • URL Prefill Instructions
    • Brand Assets + Marketing Templates
    • Generating Estimate Links
  • More Reading
    • Learn More about Authentic!
    • Why Authentic?
  • Support
    • FAQs
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On this page
  • About Authentic
  • Our Insurance Infrastructure
  • Insurance Offering
  • Why Insurance is important for SMBs:
  • Benefits of Insurance for SMBs:
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  1. Authentic 101

How Authentic Works

PreviousCustomer ReviewsNextCaptive Insurance

Last updated 6 months ago

About Authentic

Authentic differentiates itself with a distinctive economic model. Traditional insurance companies generate profit by collecting premiums exceeding claims and expenses; Authentic empowers partners to take ownership of their insurance programs and receive both commission and underwriting profit.

Our goal is to offer our partners more meaningful incentives and flexibility in managing and benefiting from their insurance programs. This approach aligns the interests of Authentic and our partners as both parties are impacted by the success of the program.

Our Insurance Infrastructure

Authentic is a licensed insurance agency that sells its proprietary admitted insurance products through (an A- rated AM Best insurance carrier). Authentic also reinsures its policies through both and .

Authentic operates as a managing general agency and a captive reinsurance company. As a managing general agency, we have the authority to underwrite policies and manage the insurance program on behalf of our partners' captive program. To learn more about Captives, .

Insurance Offering

Authentic offers Business Owners Policy (General Liability & Business Personal Property) through the captive infrastructure and a Workers Compensation product through a partner (fees / commission only). To see a full explanation of our product offering see below:

Why Insurance is important for SMBs:

Commercial insurance is vital for SMBs and offers critical protection which can often be the difference between staying in business and being forced to shut down. Here are a few themes that highlight the importance of P&C coverage for small businesses:

Risk Management

Commercial insurance mitigates risks, providing financial protection and peace of mind for small businesses.

Financial Stability

It safeguards against major financial impact from lawsuits, property damage, or liability claims, maintaining stability.

Business Continuity

Commercial insurance, including business interruption coverage, enables quick recovery and minimizes losses during disruptions.

Legal Compliance

It ensures adherence to legal requirements, enhancing reputation and credibility with customers and stakeholders.

Customer Confidence

Commercial insurance demonstrates responsible practices, building trust and confidence in the business.

Business Growth

Having coverage opens doors to new opportunities, expanding customer base and securing partnerships. Insurance requirements are often compulsory in partnership agreements for SMBs

Benefits of Insurance for SMBs:

Financial Security

Commercial insurance offers a safety net that protects SMBs from significant financial losses. Transferring risk to an insurance provider, allows SMBs to focus on innovation and growth.

Compliance and Peace of Mind

Many states and industries have specific insurance requirements. By obtaining the necessary coverage, SMBs ensure compliance with legal obligations, avoiding penalties and potential lawsuits.

Enhanced Reputation

Having commercial insurance coverage enhances an SMB's reputation and credibility. It demonstrates commitment to professionalism and responsibility, assuring clients, partners, and stakeholders that they are equipped to handle unexpected events.

Focus on Success

Commercial insurance gives owners and operators the freedom to focus on what matters most: core operations and driving their venture forward.

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Business Owners' Policy
Authentic's Coverage Options