Create Access Points

We recommend implementing a series of access points across a number of different mediums to ensure significant visibility, education and easy access to the new insurance program.

The main channels that we recommend that our partners consider marketing to their customers are as follows:

1. In app placements

• Evergreen placements or marketing ‘tile’s to recommend insurance for users without coverage (e.g. navigation menu includes ‘Insurance’ choice)

• ‘Alert’ bell or other message notification

• Modal / Banner ads on relevant surfaces (very effective to include within onboarding or directly after login flow)

• Other categories: within product sign up / workflow, within software subscription tier

2. Public site marketing

• Blog posts with educational business insurance content tailored to your target industries (i.e. Food & Beverage, Fitness, Salon and Spa, Retail, etc.)

• Marking pages, including Business Insurance Resources Section w/ FAQs

3. Lifecycle email marketing

• Program Launch

• No Fees: Cancel anytime with no penalty. Get unlimited certificates of insurance.

• Built for <partner name> businesses: Lowest prices and custom coverage exclusively for <partner name> customers.

• Trusted protection: Here when you need us the most. Claims are fast and easy. “A- Excellent” AM Best rated insurance.

• Monthly Payment Options

4. AE / Sales collateral and incentives

• 1 pager on what Authentic + FAQs

• Talk tracks / scripts

• Sample incentive program and how it works